Legal Clippers

Content requirements

Effective October 8, 2026 · History

These requirements apply to every clip submitted to a Seeded campaign. They're part of the Clipper terms. A campaign's brief can add to them but never relaxes them. The short version is on our rules page.

The short version

Use the campaign's asset and follow its brief.
Say it's paid: turn on the platform's paid partnership label, or put #ad at the start of the caption.
Real views only. No bots, bought views, pods or paid boosts.
Original work, from your own verified account, posted after the campaign starts.
Keep it public until the campaign ends.

Summaries like this one, and the “In short” lines below, help you read. The full text is what applies.

Contents

1What every clip needs
2Say it's paid
3Real views only
4Your own work
5Never allowed in a clip
6Platform rules
7Rejection reasons and how to fix them
8What happens when rules are broken

1What every clip needs#

In short: The asset, the brief, your own account, the right time and a public post.

The asset. Use the campaign's sound, clips or other asset exactly as the brief says. For music, use the official sound on the platform, audible through the clip.
The brief. Follow its format, length, caption, tags and any do's and don'ts.
Your account. Post from a social account you own and have verified with us.
The right time. Post after the campaign starts and before it ends. Posts made before don't count, even if submitted later.
A new post. Each post is made for one campaign and submitted once. Don't resubmit a post, re-upload the same video, or submit one post to two campaigns.
Public and visible. Keep the post public, with views, likes and comments visible, until the campaign ends and at least until the clip locks. Hidden stats can't be counted.
Worth watching. Make something people want to see. Low-effort clips, like an unedited asset or a static image with the sound, are rejected unless the brief asks for them.

2Say it's paid#

In short: You're paid to post, so the post has to say so, clearly and up front.

You're paid for these posts, so advertising law (such as the US FTC's Endorsement Guides and similar rules elsewhere) and the platforms require you to say so. Do it on every clip:

TikTok
Turn on Content disclosure, then Paid partnership (or Brand organic content), when you post.
Instagram
Add the Paid partnership label, or turn on the branded content setting.
YouTube Shorts
Tick Includes paid promotion when you upload.
Anywhere
If there's no setting, start the caption with #ad where people see it without tapping more.

Platform	How
TikTok	Turn on Content disclosure, then Paid partnership (or Brand organic content), when you post.
Instagram	Add the Paid partnership label, or turn on the branded content setting.
YouTube Shorts	Tick Includes paid promotion when you upload.
Anywhere	If there's no setting, start the caption with #ad where people see it without tapping more.

Don't hide the disclosure among other hashtags, and don't rely only on vague tags like #sp, #spon or #collab. If the brief gives a required tag or caption, use it as well. If you're unsure, ask in a ticket before posting.

3Real views only#

In short: Every view has to come from a real person who chose to watch.

These are fake engagement and are never allowed:

bots, view farms, emulators or scripts that watch, like, follow or comment;
buying views, likes, follows, comments, saves or shares, or accounts that have them;
engagement pods, groups, chains or follow-for-follow and watch-for-watch swaps;
paid promotion (such as TikTok Promote or ads) unless the brief allows it;
reposting or duetting your own clip from other accounts you control to multiply views;
misleading captions, thumbnails or tags meant to trick people into watching;
doing anything to another clipper's posts or stats, such as reporting them falsely or sending them fake views.

4Your own work#

In short: Don't take other people's clips, and don't recycle your own across campaigns.

Don't post or submit clips made by someone else, even with changes.
Don't re-upload a clip you already posted, for this or another campaign. A fixed clip after a rejection has to be a new edit that fixes the reason.
Use only the campaign's asset and material you have the rights to. Don't add other copyrighted music, footage or logos.
AI tools are fine for editing. Don't use AI to depict a real person saying or doing something they didn't, and label AI-generated content where the platform asks.

5Never allowed in a clip#

In short: Content that's harmful, misleading or illegal, whatever the brief says.

sexual content, nudity, or anything that sexualizes minors;
hate, harassment, bullying or threats against anyone;
graphic violence, gore, self-harm or dangerous challenges;
illegal goods or activity, or promoting alcohol, tobacco, vaping, gambling or other age-restricted products to people under the legal age;
false or misleading claims about the product, health, money or anything else, and claims the brief doesn't support;
claims about how much you or anyone earns clipping, in a campaign post;
impersonating a person, brand or Seeded, or someone else's private information;
anything that breaks the platform's community guidelines.

6Platform rules#

In short: Each platform has a format we can count.

TikTok: a public video on the account you connected with Continue with TikTok.
Instagram: a public Reel on the account you verified.
YouTube: a public Short, not a long video, on the channel you verified.

Each campaign lists the platforms it accepts. Clips on other platforms aren't counted.

7Rejection reasons and how to fix them#

In short: Every decision names one of these reasons, or the client's own.

Wrong sound
What it meansThe campaign sound isn't on the post.
What to doRepost with the exact sound from the brief and submit the new post.
Wrong format
What it meansLength, layout or format doesn't match the brief.
What to doCheck the brief's format rules, re-edit and submit a new post.
Brief not followed
What it meansThe post misses something the brief asks for.
What to doReread the brief and submit a new post that follows it.
Low quality
What it meansThe edit is below the bar for this campaign.
What to doTighten the edit and submit a new post.
Cuts off the beat
What it meansTransitions don't land on the sound.
What to doRe-edit to the beat and submit a new post.
Missing caption or tag
What it meansA required caption, tag or disclosure is missing.
What to doAdd it, or repost with it, and resubmit.
Posted outside the campaign
What it meansPosted before the campaign started or after it ended.
What to doOnly posts made while the campaign is live count.
Duplicate
What it meansThis post was already submitted.
What to doEach post can be submitted once.
Suspicious views
What it meansThe views look inorganic.
What to doAppeal if you think we're wrong; otherwise see real views.
Client: off brand, wrong message, quality, other
What it meansThe client didn't approve it, with their note.
What to doRead their note. Appeal if it follows the brief.

Reason	What it means	What to do
Wrong sound	The campaign sound isn't on the post.	Repost with the exact sound from the brief and submit the new post.
Wrong format	Length, layout or format doesn't match the brief.	Check the brief's format rules, re-edit and submit a new post.
Brief not followed	The post misses something the brief asks for.	Reread the brief and submit a new post that follows it.
Low quality	The edit is below the bar for this campaign.	Tighten the edit and submit a new post.
Cuts off the beat	Transitions don't land on the sound.	Re-edit to the beat and submit a new post.
Missing caption or tag	A required caption, tag or disclosure is missing.	Add it, or repost with it, and resubmit.
Posted outside the campaign	Posted before the campaign started or after it ended.	Only posts made while the campaign is live count.
Duplicate	This post was already submitted.	Each post can be submitted once.
Suspicious views	The views look inorganic.	Appeal if you think we're wrong; otherwise see real views.
Client: off brand, wrong message, quality, other	The client didn't approve it, with their note.	Read their note. Appeal if it follows the brief.

Disagree? Appeal once per rejection from the clip or its ticket. We aim to answer within 3 business days.

8What happens when rules are broken#

In short: Most problems are a rejection and a fix. Fraud ends accounts.

A clip misses the brief
The clip is rejected with a reason. Fix it and submit a new post.
No disclosure, or post taken down early
The clip is rejected, or its locked earnings clawed back. Repeats lead to removal from campaigns.
Reused or stolen content
Rejected or clawed back, and a warning. Repeats lead to suspension.
Fake engagement
The clip earns nothing and your balance may be held while we check. Confirmed fraud usually means a permanent ban.
Threats, hate or harassment
Suspension or a permanent ban, in the app and our Discord.

What happened	Usual result
A clip misses the brief	The clip is rejected with a reason. Fix it and submit a new post.
No disclosure, or post taken down early	The clip is rejected, or its locked earnings clawed back. Repeats lead to removal from campaigns.
Reused or stolen content	Rejected or clawed back, and a warning. Repeats lead to suspension.
Fake engagement	The clip earns nothing and your balance may be held while we check. Confirmed fraud usually means a permanent ban.
Threats, hate or harassment	Suspension or a permanent ban, in the app and our Discord.

We tell you the reason each time, and you can appeal any of these. What happens to money is in the Clipper terms.

History

October 8, 2026currentShortened and simplified.
October 7, 2026First version. Expands the campaign rules on /rules.

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